A
- Analytics: The process of collecting and analyzing data from websites, apps, or social media platforms to understand user behavior and measure performance.
- Alt Text (Alternative Text): A text description added to images for accessibility and SEO purposes.
- Anchor Text: The clickable text in a hyperlink that leads to another page or site.
- API (Application Programming Interface): A set of tools and protocols that allow different software applications to communicate with each other.
B
- Back-End Development: The server-side work that handles databases, server configurations, and application logic.
- Bounce Rate: The percentage of visitors who leave a website after viewing only one page.
- Breadcrumb Navigation: A secondary navigation system that shows a user’s location within a site’s hierarchy.
- Browser: Software used to access the internet, such as Chrome, Safari, or Firefox.
C
- Call to Action (CTA): A prompt encouraging users to take a specific action, like “Subscribe Now” or “Learn More.”
- CMS (Content Management System): Software like WordPress or Wix used to create and manage digital content.
- Conversion Rate: The percentage of users who complete a desired action, such as making a purchase or filling out a form.
- CSS (Cascading Style Sheets): Code that controls the design and layout of a website.
D
- DNS (Domain Name System): Translates domain names (like www.example.com) into IP addresses.
- Domain Name: The address of a website (e.g., yourbusiness.com).
- Drop-Down Menu: A navigation element that reveals a list of links when clicked or hovered over.
E
- E-Commerce: Online platforms for buying and selling products or services.
- Email Marketing: Using email to promote products, services, or content to an audience.
- Engagement Rate: A measure of how users interact with your content (likes, comments, shares, etc.).
F
- Favicon: The small icon displayed in a browser tab for a website.
- Frontend Development: The client-side work that deals with how a website looks and interacts with users.
G
- Google Ads: A platform for creating and managing pay-per-click (PPC) advertising campaigns on Google.
- Grid System: A structure of rows and columns used to design layouts consistently.
H
- Hero Section: The prominent area at the top of a website, usually featuring a large image, heading, and CTA.
- Hosting: A service that stores your website’s files and makes them accessible on the internet.
- HTML (HyperText Markup Language): The code used to structure content on the web.
I
- Inbound Marketing: A strategy focused on attracting customers through valuable content and experiences.
- Infographic: A visual representation of information or data.
- IP Address: A unique string of numbers identifying devices on a network.
J
- JavaScript: A programming language that adds interactivity to websites, like animations or dynamic forms.
K
- Keyword: Words or phrases users type into search engines, used for SEO and content marketing.
L
- Landing Page: A standalone page designed to drive a specific action, like signing up for a newsletter.
- Lead Generation: The process of attracting and converting potential customers into leads.
- Link Building: The process of getting other websites to link back to yours to improve SEO.
M
- Meta Description: A brief summary of a web page that appears in search engine results.
- Mobile Optimization: Designing a website to provide an excellent experience on mobile devices.
- Mockup: A visual draft of a website design before it is built.
N
- Navigation Menu: The links displayed on a website to help users find pages easily.
- Newsletter: Regular emails sent to subscribers with updates, news, or promotions.
O
- Open Source: Software with code that is freely available for anyone to modify or use.
- Organic Traffic: Visitors who come to your site through unpaid search results.
P
- Page Speed: The time it takes for a web page to load completely.
- Plugin: An add-on software used to add features or functionality to a website.
- PPC (Pay-Per-Click): A form of online advertising where advertisers pay each time someone clicks on their ad.
Q
- Query: A request for information from a database or search engine.
R
- Responsive Design: A web design approach that ensures websites look good on all devices and screen sizes.
- Retargeting: Online advertising targeting users who have previously visited your website.
S
- SEO (Search Engine Optimization): Strategies to improve a website’s visibility in search engine results.
- SSL (Secure Sockets Layer): A technology that encrypts data sent between users and websites for security.
- Sitemap: A file that lists all the pages on a website to help search engines index the site.
T
- Traffic: The number of visitors to a website.
- Typography: The art of arranging typefaces and fonts on a website.
U
- UI (User Interface): The part of a website or application that users interact with.
- URL (Uniform Resource Locator): The address of a specific web page.
- UX (User Experience): The overall experience users have while interacting with a website or application.
V
- Viral Content: Content that becomes popular rapidly through sharing on social media and other platforms.
- Viewport: The visible area of a web page on a device’s screen.
W
- Web Accessibility: Ensuring a website is usable by people with disabilities.
- Wireframe: A basic visual layout of a web page’s structure.
- Widget: A small application or tool that provides specific functionality on a website.
Z
- Z-Index: A CSS property that determines the stack order of elements on a page.